The client is a custom software development company that helps startup and enterprise companies solve technological problems. The client supplies customers with a dedicated group of top-tier programmers to develop software applications, perform comprehensive product analyses, conduct software testing, provide management and support.
Given the stiff competition software development companies, the client has explored multiple platforms to generate awareness and establish authority. The client outsourced a digital marketing agency and allocated most of the marketing budget to paid advertising –but did not get much traction and have only generated poor quality leads.
The client is now looking for an alternative option that will allow them to cut unnecessary expenses while enticing a decent number of prospects with offered services. LeadForce was tapped by the client to develop and implement a complete lead generation strategy.